The Mill Group hired Plaid Pony Productions to highlight a new product feature to the artists of ACL Live. We took over Roadhouse Relics, customizing the space to create the perfect speakeasy after-party for all the headliners. To emphasize the new Spotify product feature of video elements to each album, artists picked up a record with a digital screen and received a matching drink. At the listening station, artists immersed themselves in the music and ambiance, just as Spotify intended!
If anyone can produce a real-life version of a digital product, it is Plaid Pony Productions! Within 24 hours, we revamped the Roadhouse Relics space into the ultimate brand activation. The Ponies built the entire space out, from the bar to the listening stations to the impeccable decorations. No event is complete without the right refreshments, which is why we used our connections to hire 6 flair bartenders and take over the next-door restaurant to upgrade the artists’ after-party experience!
