About the Project

In partnership with FX, we captured the attention of new audiences for the Choe Show with a live art event. Reflecting the core values of the show, we built a magnetic wall filled with positive experiences. While receiving inspirational messages from notes they peeled off the wall, audiences also met original artwork on the side of a house, revealing the true meaning of the art event.

FX
In partnership with FX, we captured the attention of new audiences for the Choe Show with a live art event. Reflecting the core values of the show, we built a magnetic wall filled with positive experiences. While receiving inspirational messages from notes they peeled off the wall, audiences also met original artwork on the side of a house, revealing the true meaning of the art event.
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The Pony Story

Surprisingly, transforming a house off Rainey Street into an interactive exhibit was not the biggest challenge Ponies faced. To keep participants cool in the summer heat, we needed to hand out popsicles. The popsicles, however, arrived unfrozen. 24 hours before the event, we learned the quickest method for freezing to prepare 5000 popsicles. In the end, moving deep freezers and giant ice blocks through small alleyways was the secret to producing a seamless live event for the Choe Show!

FX
In partnership with FX, we captured the attention of new audiences for the Choe Show with a live art event. Reflecting the core values of the show, we built a magnetic wall filled with positive experiences. While receiving inspirational messages from notes they peeled off the wall, audiences also met original artwork on the side of a house, revealing the true meaning of the art event.
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Credits

Client Testimonials

Stacey Milhomme
Senior Manager, Product Marketing
SimpliSafe
"Working with Plaid Pony was a pleasure from start to finish. They truly took the time to listen to our vision and were incredibly responsive to our needs. Their team brought fresh, creative ideas and honest feedback to the table that elevated the project beyond what we had imagined. Throughout the entire process, they remained professional, organized, and dedicated to delivering high-quality work on time. I couldn't be more impressed and look forward to collaborating with them again in the future."
Anthony Baxster
Founder at Cult of Sound | Creative Director, Ex-Ogilvy
"Plaid Pony Productions brought everything together. We spent a week in Austin shooting for T-Mobile, and their team made it all feel effortless. They had access to the most authentic local talent, unlocked incredible locations, and handled every detail with care and precision. It felt more like a collaboration than a production. Can’t wait to create with them again."
Katelyn (Connolly) Jaroszewicz
Event Consultant | Harrington Events
"Working with Stacy Scarsella at Plaid Pony was a game-changer for our commercial projects. She has an exceptional eye for translating brand messages into compelling visual stories [...] What truly sets Plaid Pony apart is their ability to stay on budget while delivering premium-quality content that drives results. Their professionalism, clear communication, and ability to meet tight deadlines made the entire production process smooth and stress-free. I wouldn't hesitate to recommend them to any company looking to create impactful content."
Carrie Hards
Freelance Senior Integrated Creative Producer
"I had the pleasure and privilege to work with Stacy and her team on a huge stills shoot for Amex in Barcelona.  We had a really tight schedule to deliver 32 stills in incredibly challenging circumstances including a flyboarder, children, multiple models and locations - and a horse!  From day 1, Stacy and her team were phenomenal!  The hustles, the efficiency, the dedication and attention to detail were industry gold standard!  I can honestly say Plaid Pony are by far one of the best teams I have ever worked with.  And all with endless positivity and the biggest smile.  I cannot recommend Stacy and Plaid Pony highly enough."

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