At a UT Austin football game tailgating party, we partnered with multiple creative partners to produce an experiential event for Listerine. We bolstered brand awareness with a giant Listerine bottle-shaped money booth. By bringing customers inside the product to collect droplets of money and amplifying the energetic atmosphere with a DJ, we highlighted the excitement of Listerine’s brand.
Plaid Pony Productions never backs down from a challenge, and, when the request for a giant Listerine bottle was given, we knew it was our time to shine. To build the perfect centerpiece for the experiential event, we produced multiple 3D renders to figure out how to sell the concept without surpassing the budget. With the product design complete, we navigated the many requirements of bringing vendors and clients to a UT tailgating party, ultimately creating an unforgettable brand activation.
