In partnership with FX, we captured the attention of new audiences for the Choe Show with a live art event. Reflecting the core values of the show, we built a magnetic wall filled with positive experiences. While receiving inspirational message from notes they peeled off the wall, audiences also met original artwork on the side of a house, revealing the true meaning of the art event.
While you may think that the biggest challenge of a live art event would be transforming a house off Rainey Street into an interactive exhibit, an entirely different aspect of the event activated the Ponies’ quick thinking. To keep audience members cool in the summer heat, we needed to hand out popsicles. The popsicles, however, arrived unfrozen. 24 hours before the event, we learned the quickest method for freezing and managed to prepare 5000 popsicles for participants. In the end, moving deep