If you’ve ever worked on a creative campaign, you’ve participated in creative content ideation. We at Plaid Pony Productions are no strangers to the constant trial and error of creating fresh ideas, so we’re not here to tell you content ideation is easy. Content ideation takes hard work, but it's worth it!
If you consider how recent research views human creativity as a process in the brain rather than a personality trait, then it makes sense that ideation is a tool to strengthen creativity. There are many different ways to tackle the ideation process. Before we break out a list of ways to innovate through content ideation, it is important to know why we want to practice content ideation.
To generate your best creative content ideas, let’s discuss what “content ideation” means and why it matters so much to the success of your campaigns.
What is content ideation?
These days, the word “content” is all around us. Whether you're scrolling on your phone or walking on the street, you interact with content. Content is media created for a purpose, such as a video advertisement or an infographic.
In creative campaigns, content is the story you tell your audience about your product, service, or message. Content is how you connect with people. Aligning an amazing content idea with your brand messaging or overall campaign strategy can be a challenge. Don't worry. You can use content ideation to discover the best ideas that fuel your campaign’s success!
Reflect on the content you've seen today. What kind of content stands out to you? What content leaves a positive impression on you? Why do you like it? How would you do it differently?
These are a few of the questions you can ask when evaluating your content. When you ideate, you balance creativity with your target goals. Brainstorming a lot of ideas is a great way to get your creative juices flowing. However, your most innovative ideas may not be the most effective for your campaign. Content ideation brings focus to your creativity. With it, you generate engaging content that is feasible for your production. Now you're connecting with people and maximizing your campaign strategy!
Why does content ideation matter?
Content ideation pushes your creative campaign toward success. When you adapt your ideas according to audience feedback, market research, and business needs, you embrace empathy and curiosity. In this way, you keep your finger on the pulse of a fast-paced world, without losing sight of the people you want to reach. The more you ask questions, the more you improve your ideas. As your ideas improve, so does your storytelling. By the end of the content ideation process, you have a powerful campaign that makes a positive impact on your target audience.
At Plaid Pony Productions, we care about the campaign’s story as much as we care about its success. That is how we create high-quality and engaging content, from brainstorming to production. With curious minds and constant hustle, we use content ideation to bring our best ideas out into the world!
If you want to learn more about how we optimize our campaigns with content ideation, you can check out more of our articles on our creative process or contact us directly.
Hopefully, you're now ready to take the next step in generating fresh ideas for your creative campaign. Don't forget: be brave and ideate!
References
Weir, K. (2024, January 30). The science behind creativity. Monitor on Psychology, 53(3). https://www.apa.org/monitor/2022/04/cover-science-creativity
