At Plaid Pony Productions, we know how impactful a good story is on a creative campaign. Storytelling is a part of our makeup as human beings. It’s how we relate to each other, share our experiences, and entertain ourselves. When we hear a good story, even our brains respond differently, increasing our attention to and empathy for the content in front of us (Zak, 2015).
A script is the best way to translate the perfect content idea into a compelling story. In fact, a great story is the key to a great video. To understand how beneficial a strong script can be for your video campaign, let’s look at a few key benefits of developing the perfect script.
Why does a script matter?
When starting work on a new campaign, the brand’s vision is at the forefront of production planning. You want to make your client happy, and you want to set your production team up for success. A script is a powerful tool to achieve these goals!
A compelling story connects your audience to the campaign. Above all, it is critical not only to understand the brand’s vision as a creator but also to make your audience understand the brand and product. Therefore, a memorable narrative and clear dialogue are key to your audience understanding the brand's voice and product on a deep level. You can accomplish this by writing a strong script.
Similarly, attentive scriptwriting ensures that your video’s story resonates with your audience. If viewers connect to the video, they care about what you have to say. As a result, your audience will be engaged and invested in your video every single time!
How does a strong script benefit production?
An effective script is the best foundation for video production. When you take the time to write a script for your campaign, you set yourself up for success throughout the production process.
Intentional scriptwriting provides a clear structure to the campaign’s creative message and production. A well-defined goal streamlines the creation of the video campaign. Notably, a shared vision is a strong basis for collaboration, which fuels the success of your team.
Additionally, criptwriting is a great tool for logistical planning too. After determining the story and tone for your video, you have a roadmap for all other aspects of the creative process. Likewise, when you know the message you want to convey to your audience, you can use that as a guide to decide on the best location, equipment, and talent. As a result, you will translate the brand’s goals and your creative vision into a compelling story!
All in all, we at Plaid Pony Productions are passionate about storytelling. A strong script is the key to success and one of the many valuable tools at your disposal to produce a powerful video campaign. When you work with a developed script, there is less guesswork and more confidence in every part of the production. In the end, you’ll put out higher-quality content with a consistent and compelling message!
We have plenty more tips on how you can yield the full benefits of a strong script–check out our other articles to learn more–and we hope this article provides you with the knowledge to make a great script for your next project. We can’t wait to hear the stories you have to tell!
References
Zak P. J. (2015). Why inspiring stories make us react: the neuroscience of narrative. Cerebrum : the Dana forum on brain science, 2015, 2.
