For this campaign, we honed in on the distinct culture of the Fort Worth Stockyards to highlight the classically American appeal of Wrangler’s products. Utilizing amazing talent and iconic settings, we produced stills that showcase Wrangler’s ability to stay stylish and functional in the past and present.
Plaid Pony Productions complemented the powerful visuals of Leon Bridges and the timeless style of Wrangler with these stunning shots at the Fort Worth Stockyards. Working around where they run the longhorns every morning at 10 a.m. and shooting in the legendary White Elephant Saloon required coordination with the City of Fort Worth and the Fort Worth Film Commission and Stock Yards, which is exactly the logistical planning Plaid Pony excels at.